With so many social media platforms, it can be tricky to decide where to invest your time.
We’ll help you choose so you can reach the right audience for your business, making paid social media an effective part of your overall marketing strategy.
The team at the exclusive Yacht Club Cala d’Or needed to increase the amount of leads generated from their digital marketing spend. By using Facebook marketing techniques, we helped the brand increase enquiries about their venue by 40% year-on-year.
Find out more about the strategies we created for Yacht Club Cala d’Or and how they’ve impacted on this established business.
Choosing the right accounts
Social is all about being social, so we’ll take the time to understand how your brand will translate on each social network. This helps us choose the network that will give you the most value, allowing you to speak directly to an audience that best fits your expectations.
Using social for advertising
We add an advertising element when you need it. For example, you might have a certain product you want to promote or need support for other marketing activities.
On the majority of platforms, we can weave in targeted ads to appeal to specific demographics. This can include:
- geographical location
- type of device being used
- likes and dislikes
- family status
- level of education