It happens regularly; I get an email or visit a site and my SEO mind starts running away with me. Before you know it, I’m checking the backlink profile of the site before making the purchase I was actually there for originally. Whether it’s looking at onsite technical SEO elements that could be improved, trying to unwrap their SEO strategy, or even just pure curiosity, I often find myself assuming the secret SEO agent persona – not that I’m trying to make myself sound like some sort of SEO James Bond.
On Friday we were lucky enough to have the chance to head down to the South coast for the day to attend the much anticipated brightonSEO event. BrightonSEO is an annual conference with a multitude of huge sponsors – including Moz and PR Newswire – and an impressive list of contributors and speakers, so we were understandably pretty excited!
Why research server location?
As SEOs our job involves adding and changing things on your site to make it rank better. However, we also have to seek out the things behind the scenes that may be affecting your ranking, either in a positive or negative way. One aspect that we have been curious about for a while was the affect server location (where you host your website) may have on your site’s ranking.